The Design Thinking Difference at the George Washington University School of Business

When you join the Design Thinking Executive Program at the George Washington University School of Business you will discover a unique, innovative learning experience opportunity where you’ll work in small teams and develop your skills to re-imagine how to approach business, while our experts guide you along the way. Our expert faculty will help you combine both creative and analytical ways to solve complex, real-world problems while employing a set of methods and a corresponding mindset to promote a human-centered look at innovation. Throughout the program, you will learn to understand human behavior in order to generate deep insights, articulate needs and desires, develop design solutions, and finally critique and test your solutions in real work settings.

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​Why Design Thinking?

Creative leadership demands a human-centered design approach. Today’s leading firms are applying immersive empathy journeys to break through and connect with customers in new and surprising ways. There has never been a greater need for innovative design and creative procedure than in today’s digital economy.

​Demand and Opportunity

In today's society, social media is unavoidable. Its increased use by sophisticated customers, sharing their experiences and accessing a growing set of choices, calls for Design Thinking principles. The demand for professionals who can address an intractable problem with a creative solution continues to rise. Organizations who use Design Thinking to deliver extraordinary customer experiences will always beat out the competition who often deliver a “me-too” product or service.
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The job market is expected to explode for professionals with Design Thinking skills over the next several years. The firms create new, nimble divisions to integrate innovation throughout their organizations. Functions and roles that were traditionally held by marketing, sales, IT, and operations will all be shifting towards new divisions that require Design Thinking skills.

​Education and Training

​Our curriculum is project-based and designed to train and develop your technical and analytical skills, while empowering you with Design Thinking leadership insights needed to move innovation initiatives forward within your organization. In the Design Thinking Executive Program you'll receive hands-on training to prepare you to ask relevant questions, manage and lead teams, and communicate innovation value to senior management. You’ll also leave with a Professional Design Thinking Capstone Portfolio of tools and resources to apply back at your organization.

​​Gain Strategic Advantage

Businesses need an innovative advantage and to adopt an information-based strategy and stay on top of the market. Learn the methodologies and concepts needed to leap ahead of the competition.

​​Become Engaged

With a commitment to building an energetic and collaborative learning environment, our expert faculty engage and inspire with real-world knowledge, while you interact with your peers and develop your innovative mindset.

​​Develop Practical Skills

Everything we do is to help you become better at your job and to help your firm achieve ROI. Gain practical skills and knowledge you can apply immediately back at your organization.