Digital Marketing Advisory Council Member Profile
Tammy Blanchard
Tire Rack
Senior Marketing Manager - Digital |
Areas of Expertise
Strategic Digital Marketing, DesignThinking, Digital eCommerce, Marketing Automation, Digital Transformation, Driving Innovation via Digital Metrics, Integrated Digital Marketing, Strategic Social Media
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Tammy A. Blanchard is a collaborative, creative and intuitive marketing professional with a core philosophy that revolves around clear strategic communication, innovative technologies and strong management skills.
As a member of Tire Rack’s senior marketing management team, Tammy is responsible for leading the company’s strategic digital moves primarily in email marketing and the customer journey, as well as in social media. In addition, her proven ability to orchestrate cross-channel, data-driven marketing campaigns is instrumental to the advancement of the marketing department’s goals.
But the digital team’s success, she notes, is overall a reflection of each individual team member’s on-point vision and their true sense of commitment. Tire Rack, family-owned and headquartered in South Bend, Indiana since 1979, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories.
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