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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Tammy Blanchard

Tire Rack
Senior Marketing Manager - Digital
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Areas of Expertise

Strategic Digital Marketing, DesignThinking, Digital eCommerce, Marketing Automation, Digital Transformation, Driving Innovation via Digital Metrics, Integrated Digital Marketing, Strategic Social Media
Tammy A. Blanchard is a collaborative, creative and intuitive marketing professional with a core philosophy that revolves around clear strategic communication, innovative technologies and strong management skills. As a member of Tire Rack’s senior marketing management team, Tammy is responsible for leading the company’s strategic digital moves primarily in email marketing and the customer journey, as well as in social media. In addition, her proven ability to orchestrate cross-channel, data-driven marketing campaigns is instrumental to the advancement of the marketing department’s goals.

But the digital team’s success, she notes, is overall a reflection of each individual team member’s on-point vision and their true sense of commitment. Tire Rack, family-owned and headquartered in South Bend, Indiana since 1979, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories.


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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs