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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Susan Burke

700Credit
VP Product & Marketing

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Areas of Expertise

VP of Marketing - all channels
Susan is the Vice President of Product & Marketing for 700Credit.  In this role Susan is responsible for setting the marketing and branding direction for all external and client-facing communications, campaigns, web-based communications, and social media.  In addition, Susan is responsible for working with clients and affiliate partners to identify new opportunities for product enhancements and for the launch and implementation of new products. Susan began her career as a programmer for Data General (now EMC) and through the years developed a successful and rewarding career in product management.  In 1995 Susan was part of the Java launch team at Sun Microsystems, and went on in 1995-1998 to develop the first web-based car shopping site on the Internet.  Since then she has worked on several digital, mobile, and social product lines resulting in millions of dollars in revenue for companies like Accenture, CDK Global, and Autotrader.com.

Most recently, Susan co-founded and ran Social2Step LLC, a social media platform that makes it easy and rewarding for companies to engage their employees as social brand advocates. Susan has a Computer Science and Math degree from Michigan State University and graduated Suma Cum Laude from DePaul University’s Kellstadt Graduate School of Business with an MBA in International Business.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs