Customer Experience Advisory Council Member Profile
Sophia Yanik
Senior Insight Manager
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Areas of Expertise
Customer Experience Strategy, Your Customers, Their Journey, Accelerate & Improve Decisions with Data
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Sophia enjoys diving deeper into the blend of marketing and psychology that is Olson Zaltman – on a domestic and global scale. As Manager of the Global Partnerships Network at Olson Zaltman, she has a pulse on the 10 different partners and 29 countries that make up the Network. She works on unpacking, understanding, developing and enriching the ZMET methodology amongst these various walks of life.
Before becoming part of the Olson Zaltman team, Sophia pursued the sports avenue of marketing, partnering with the United States Tennis Association (USTA), Pitt Athletics, and the Pittsburgh Steelers constructing written digital content and marketing plans and promotions. At Olson Zaltman, her proficiency in journalism and marketing helps her to articulate accurate insightful copy for product positioning, marketing communications, and product ideation. She speaks conversational Portuguese. Sophia earned her BSBA in Marketing and Professional Writing from the University of Pittsburgh.
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