THE GEORGE WASHINGTON UNIVERSITY SCHOOL OF BUSINESS
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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Customer Experience Advisory Council Member Profile


Sophia Yanik

Senior Insight Manager
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Areas of Expertise

Customer Experience Strategy, Your Customers, Their Journey, Accelerate & Improve Decisions with Data
Sophia enjoys diving deeper into the blend of marketing and psychology that is Olson Zaltman – on a domestic and global scale. As Manager of the Global Partnerships Network at Olson Zaltman, she has a pulse on the 10 different partners and 29 countries that make up the Network. She works on unpacking, understanding, developing and enriching the ZMET methodology amongst these various walks of life.

Before becoming part of the Olson Zaltman team, Sophia pursued the sports avenue of marketing, partnering with the United States Tennis Association (USTA), Pitt Athletics, and the Pittsburgh Steelers constructing written digital content and marketing plans and promotions.

At Olson Zaltman, her proficiency in journalism and marketing helps her to articulate accurate insightful copy for product positioning, marketing communications, and product ideation. She speaks conversational Portuguese.
Sophia earned her BSBA in Marketing and Professional Writing from the University of Pittsburgh.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs