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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Customer Experience Advisory Council Member Profile


Shawn Hackett

Museum of Science and Industry, Chicago
Manager, CRM

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Areas of Expertise

Customer Engagement Customer Journey and Retention CRM Automations and Strategy Data Security and Privacy Compliance
Shawn Hackett has spent the last decade helping to create magical and scientific moments for families.

As the Manager, CRM for the Museum of Science and Industry, Chicago, she currently leads the Museum in best in class Guest engagement strategy, platform integration, data management, and cross team interaction to make improvements across all segments. She has over 10 years of building dynamic automations, multi-channel communications, using analytics to drive change and designing programs from the guest’s point of view.
 
Prior to working at the Museum, Shawn worked for the Walt Disney Company working on member retention, guest planning, and continued guest engagement between visits.  Outside of work she volunteers planning events with Cupid’s Charities supporting Children’s Tumor Foundation.

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     712 H Street NE  #1530
     Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Contact Us
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Customer Experience Certificate >
        • The CX Difference
        • Faculty and Leadership
        • Academic Overview​
        • Upcoming Classes
        • Curriculum
        • In-Classroom Program
        • Online Program
        • Program Faq
        • Register Now
      • In-Class Experience
      • Online Experience
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
    • Women in Leadership >
      • Faculty & Leadership
      • Curriculum
      • Upcoming Classes
      • Register Now
  • Custom Programs