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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Sarah Bessette

Rentokil North America
Marketing Director

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Areas of Expertise

Strategic Digital Marketing​, Understanding Customer Experience, Marketing ​Automation, Content Marketing, Data Analytics & Measurements, Integrated Digital Marketing
Sarah Bessette is the Director of Commercial Marketing at Rentokil North America, overseeing comprehensive, integrated marketing campaigns focused on driving lead generation and brand awareness for three commercial lines of business.

As a passionate B2B marketer, before joining Rentokil in 2015, Sarah oversaw marketing strategy and led the new acquisitions marketing team for Spectrum, formerly Time Warner Cable Business. Prior to that, she managed omni-channel marketing campaigns for Aramark’s Higher Education and Healthcare Technologies divisions.

Sarah has previously owned and managed her own strategic marketing and design company, Nectar Creative Group, where she developed and implemented strategic marketing plans for start-up organizations and growing business looking to get "un-stuck" in their growth journey.

With the mentality that there is always a better way, Sarah brings the same entrepreneurial spirit and drive that led her to run her own business to her corporate career. In her current role at Rentokil, she spearheaded the analysis and implementation of the marketing automation platform and CRM, driving improvements in marketing lead generation and revenue tracking across all lines of business.

Sarah graduated from Northeastern University with a B.A. in Corporate Communications. She previously sat on the Board of Directors for the American Marketing Association, Charlotte Chapter, and is currently a member of the Chapter’s Emerging Leaders Cohort.

In her free time, Sarah enjoys spending time with her husband, Jeremy, and their rescue dog, Sadie.

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     712 H Street NE  #1530
     Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Contact Us
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Customer Experience Certificate >
        • The CX Difference
        • Faculty and Leadership
        • Academic Overview​
        • Upcoming Classes
        • Curriculum
        • In-Classroom Program
        • Online Program
        • Program Faq
        • Register Now
      • In-Class Experience
      • Online Experience
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
    • Women in Leadership >
      • Faculty & Leadership
      • Curriculum
      • Upcoming Classes
      • Register Now
  • Custom Programs