Digital Marketing Advisory Council Member Profile
Sarah Bessette
Rentokil North America
Marketing Director |
Areas of Expertise
Strategic Digital Marketing, Understanding Customer Experience, Marketing Automation, Content Marketing, Data Analytics & Measurements, Integrated Digital Marketing
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Sarah Bessette is the Director of Commercial Marketing at Rentokil North America, overseeing comprehensive, integrated marketing campaigns focused on driving lead generation and brand awareness for three commercial lines of business.
As a passionate B2B marketer, before joining Rentokil in 2015, Sarah oversaw marketing strategy and led the new acquisitions marketing team for Spectrum, formerly Time Warner Cable Business. Prior to that, she managed omni-channel marketing campaigns for Aramark’s Higher Education and Healthcare Technologies divisions. Sarah has previously owned and managed her own strategic marketing and design company, Nectar Creative Group, where she developed and implemented strategic marketing plans for start-up organizations and growing business looking to get "un-stuck" in their growth journey. With the mentality that there is always a better way, Sarah brings the same entrepreneurial spirit and drive that led her to run her own business to her corporate career. In her current role at Rentokil, she spearheaded the analysis and implementation of the marketing automation platform and CRM, driving improvements in marketing lead generation and revenue tracking across all lines of business. Sarah graduated from Northeastern University with a B.A. in Corporate Communications. She previously sat on the Board of Directors for the American Marketing Association, Charlotte Chapter, and is currently a member of the Chapter’s Emerging Leaders Cohort. In her free time, Sarah enjoys spending time with her husband, Jeremy, and their rescue dog, Sadie.
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