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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Rob Spalding

Avant
Chief Strategy & Marketing Officer
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Areas of Expertise

Strategic Digital Marketing​, Understanding Customer Experience, Integrated Digital Marketing, Driving Innovation via Digital Metrics
Rob Spalding has over 20 years of marketing experience in the pharmaceutical industry. He has been working at DWA Healthcare Communications Group for the past 7 years, currently as the Chief Strategy and Marketing Officer. DWA is an integrated network of agencies that partner with pharmaceutical companies to provide communications and education to healthcare professionals. Rob works with clients representing start-up to fortune 100 companies. He has led the efforts to grow and diversify customer segments and expand the service mix to meet continuous evolution of customer needs. Those services have ranged from experiential reality to personalized education.

Prior to DWA, Rob worked at Eli Lilly and Company for 12 years in various US and global marketing leadership roles. He has launched global brands that have reached $5 billion in revenue, repositioned brands to accelerate growth, and flattened brands that had declining revenue.

Rob has a BA in Business Administration from Truman State University and an MBA with concentrations in marketing and finance from University of Chicago, Booth.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs