Digital Marketing Advisory Council Member Profile
Rob Krohn
VP of Marketing
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Areas of Expertise
Strategic Digital Marketing, Understanding Customer Experience, Marketing Automation, Content Marketing, Data Analytics & Measurements, Digital Transformation, Integrated Digital Marketing, Strategic Social Media, Driving Innovation via Digital Metrics
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Rob Krohn has more than 20 years of experience leading marketing, advertising and lead generation strategies for B2B and B2C companies, driving both online and offline conversions as a brand and marketing strategist. Rob joined Epcon in 2013 and currently serves as vice president of marketing. He oversees marketing guidance and strategy, program implementation and execution and analytic evaluation for all of the company’s marketing initiatives, including driving leads for the franchise opportunity, generating content and strategy for the corporate business and serving as a consultant to Epcon’s national network of Franchise Builders.
Rob has also led Epcon’s efforts to integrate the most recent technology into marketing for homebuilders, including 3D virtual tours and more, placing the company at the forefront of homebuilding technology innovation. Rob speaks frequently in the franchise and homebuilding industries on topics such as traditional and digital lead generation, lead conversion techniques, marketing technology, as well as virtual and augmented reality.
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