Digital Marketing Advisory Council Member Profile
Raymond Addison II
Vice President and CMO
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Areas of Expertise
Understanding Customer Experience, DesignThinking, Digital Transformation, Integrated Digital Marketing
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Ray Addison II is a marketing executive who has driven incremental profit for leading automotive companies and startups by creating unique and meaningful relationships with their target customers. After spending more than a decade in a variety of marketing disciplines including product strategy and marketing communications for billion-dollar automotive brands, Ray understands how to drive conversions and build brand loyalty.
He believes the key to establishing a successful brand is by delivering an unsurpassed customer experience with the use of data and customer insights. Ray has launched several products and managed the exclusive brands of SLR and Mercedes Benz AMG. He also led the communications efforts for the Aftermarket business unit of Daimler Trucks North America which represents revenues of $3 billion. In addition, he has worked on special projects with the Board of Management for Daimler AG which lead to sweeping change across the global enterprise. Ray is currently focused on business development and startups in technology, mobility and sustainability. He is the VP and CMO for Go-Station - an electric vehicle charging station company. In his role he oversees, sales, marketing, site selection and negotiations, software development, and customer experience design.
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