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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Raymond Addison II

Vice President and CMO
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Areas of Expertise

Understanding Customer Experience, DesignThinking, Digital Transformation, Integrated Digital Marketing
Ray Addison II is a marketing executive who has driven incremental profit for leading automotive companies and startups by creating unique and meaningful relationships with their target customers. After spending more than a decade in a variety of marketing disciplines including product strategy and marketing communications for billion-dollar automotive brands, Ray understands how to drive conversions and build brand loyalty.
He believes the key to establishing a successful brand is by delivering an unsurpassed customer experience with the use of data and customer insights.

Ray has launched several products and managed the exclusive brands of SLR and Mercedes Benz AMG. He also led the communications efforts for the Aftermarket business unit of Daimler Trucks North America which represents revenues of $3 billion. In addition, he has worked on special projects with the Board of Management for Daimler AG which lead to sweeping change across the global enterprise.

Ray is currently focused on business development and startups in technology, mobility and sustainability. He is the VP and CMO for Go-Station - an electric vehicle charging station company.  In his role he oversees, sales, marketing, site selection and negotiations, software development, and customer experience design.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs