THE GEORGE WASHINGTON UNIVERSITY SCHOOL OF BUSINESS
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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

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Who Should Attend?

The program is designed for individuals and teams who touch the customer experience and who are empowered to drive new initiatives within their organization. Because it is interdisciplinary, it is appropriate for a diverse background of individuals, including but not limited to the following functional roles: sales executives, marketing or brand managers, product management, IT, finance, operations, and legal.

Program FAQs

Can I get a brochure to show my company?
Yes. Simply use the "Download Brochure" button to gain access to both the online and in-classroom informational PDF.

When do classes begin?
The in-classroom course dates are yet to be decided.   Online programs are offered on a rolling admission, work at your own pace, start and finish as you choose.

Do I receive academic credit?
At this time, we do not offer academic credits for program completion. However, you will receive an official certificate from the university.
 
How long will it take to complete the program?
The in-person program can be completed in four days. The online program can be completed at your own pace.

How much time should I expect to spend in the coursework?
For the in-person program, the majority of time will be spent in the classroom. For the online program, participants should plan to spend approximately two - four hours each week watching videos, completing exercises, and interacting with the faculty and peers.  

Is there an application fee?
No, there is no application fee. Participants can apply online.

Are there any prerequisites or work experience required?
No, the course is designed for participants with no prior CX knowledge and does not require any technical skills.

What is the cost of the program?
The programs each cost $4,995. The price of both programs includes all course materials. The in-classroom program also includes continental breakfast and lunch. Group discounts are available for teams of three or more individuals.​
Download Brochure
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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

EXECUTIVE PROGRAMS at The George Washington University School of Business powered by the Zschool

Empowering individuals and firms to re-imagine how they approach business in today's competitive landscape.
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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs