Digital Marketing Advisory Council Member Profile
Paula Schmidt
Indiana Furniture
Director of Marketing |
Areas of Expertise
Strategic Digital Marketing, Understanding Customer Experience, Data Analytics & Measurements
|
Paula Schmidt is the Director of Marketing for Indiana Furniture, responsible for the strategic direction, vision, and performance of the Brand. She's charged with making this 115-year-old company relevant for both today and tomorrow's needs to increase engagement and sales.
With immense passion, the spirit of creativity, and over 25 years of experience, Paula has helped steer national and global brands in a variety of B2C and B2B industries, including fast-moving consumer goods, finance, and manufacturing, using innovation, deep market understanding and consumer behaviors, and a broad spectrum of marketing tactics. As a possibility-minded Marketer, Strategist, and Leader, she continues to not only embrace but drive change through continued ideation to take Brands somewhere new.
|
