Digital Marketing Advisory Council Member Profile
Natalie Winterss
Anchor Industries
Marketing Manager |
Areas of Expertise
Strategic Digital Marketing, DesignThinking, Content Marketing, Digital Transformation, Driving Innovation via Digital Metrics
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Hi I’m Natalie. I started my role as Marketing Manager at Anchor Industries simultaneously with the 2020 Covid-19 Pandemic. Anchor Industries is a family owned company located in southern Indiana. We manufacture tents, pool covers, shade products and now PPE products for social distancing. Previously I have been a graphic designer, photographer, an adjunct instructor and a marketing specialist at a medical office. Being an Adjunct Instructor for the past 10 years at Ivy Tech Community College I was able to teach students what they need know in the "working world" along with fundamentals they will use every day.
I learned a lot being the sole designer and marketing specialist for a local doctor who had three different practices, with a different specialization at each practice. I was responsible for all marketing including tv and radio advertisements, digital, ads, adwords , website updates, brand identity and all inhouse specials. I am honoured to be part of the George Washington University advisory council and looking forward to meeting everyone.
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