Digital Marketing Advisory Council Member Profile
Nancy Rothman
Sideqik
Vice President of Marketing |
Areas of Expertise
Strategic Digital Marketing, Understanding Customer Experience, Marketing Automation, Content Marketing, Data Analytics & Measurements, Integrated Digital Marketing, Strategic Social Media
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Nancy Lim Rothman is a marketing executive with over 10 years of experience working with agencies and B2B technology providers. Over the course of her career, she has built, grown, and led full-stack marketing teams that included content marketing, copy writers, front end development, and media production (graphic design, video, etc).
In her agency experience, she worked with brands like Dunkin Donuts, Johnson & Johnson, Jackson Hewitt, Disney, and Kellogg’s. During that time, she was heavily focused on social media and digital strategy. This work included wire-framing prototypes for social apps, analyzing social data to optimize content, and providing expertise across all social networks as they evolved. Nancy’s passion lives in helping companies solve problems and grow. Because of this, she’s found success working with growing tech start-ups solving marketing problems. She has helped 5 early stage start-ups grow exponentially. Of those, they account for over $175M in venture capital raised and over $500M in acquisitions. These companies spanned social media, marketing analytics, and advertising technology.
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