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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Nancy Rothman

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Vice President of Marketing
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Areas of Expertise

Strategic Digital Marketing​, Understanding Customer Experience, Marketing ​Automation, Content Marketing, Data Analytics & Measurements, Integrated Digital Marketing, Strategic Social Media
Nancy Lim Rothman is a marketing executive with over 10 years of experience working with agencies and B2B technology providers. Over the course of her career, she has built, grown, and led full-stack marketing teams that included content marketing, copy writers, front end development, and media production (graphic design, video, etc).

In her agency experience, she worked with brands like Dunkin Donuts, Johnson & Johnson, Jackson Hewitt, Disney, and Kellogg’s.  During that time, she was heavily focused on social media and digital strategy. This work included wire-framing prototypes for social apps, analyzing social data to optimize content, and providing expertise across all social networks as they evolved.

Nancy’s passion lives in helping companies solve problems and grow. Because of this, she’s found success working with growing tech start-ups solving marketing problems. She has helped 5 early stage start-ups grow exponentially. Of those, they account for over $175M in venture capital raised and over $500M in acquisitions. These companies spanned social media, marketing analytics, and advertising technology.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs