Customer Experience Advisory Council Member Profile
Myreete Wolford
Ketchum
Manager, Business Development |
Areas of Expertise
Sales, Business Development, Consumer Engagement, Journey Mapping, Relationship Management
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Myreete is a lead of global business growth and development for Ketchum - providing strategic pitch counsel, creative storytelling, marketing development, and c-suite organization for opportunities within a multimillion dollar pipeline. As a perpetual mentor, Myreete leads the “center” of Ketchum’s growth team, which focuses on data-first sales reporting and professional development for entry-level team members. Myreete wrote the earned media strategy and led IAT integration for National Safety Council’s 2018 Cannes Lion winning program “Prescribed to Death," which garnered 2.5 billion impressions and distributed more than one million Warn Me labels to begin the end of the national opioid crisis.
Myreete was selected to be a Ketchum delegate for the 2016 Cannes Lions International Festival of Creativity. Internally, Myreete is a liaison for Ketchum’s corporate communications, marketing, and recruitment team and was the regional awards program lead. Outside of Ketchum, Myreete is the Emerging Leaders Committee past-lead for The Plank Center for Leadership and Mentorship in Public Relations, focused on building mentorship resources for industry young professionals. She was a nominee for PRSA Chicago’s Young Professional of The Year in 2019, runs social media for her local church and is a member of YWCA for women empowerment. Myreete has been a multi-year Oakley Society mentor for The University of Alabama and was the 2015 - 2017 Young Professionals Mentor Program chair for PRSA Chicago. Myreete is trained in brainstorm facilitation, certified in portrait and outdoor photography, and supports millennial research through Ketchum’s Mindfire — named PR Product of the Year by the Holmes Report in 2012.
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