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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Michele Schiavoni

Delaware Prosperity Partnership-Economic Development
Director External Relations-Marketing

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Areas of Expertise

Strategic Digital Marketing​, Understanding Customer Experience, Content Marketing, Strategic Social Media
Michele has extensive experience in strategy and marketing communications in economic development, healthcare, foundations and human service organizations. Key areas of expertise include governance, strategy, marketing, communications, digital marketing, all aspects of fundraising, brand management, change management, and employee communications.  She has presented nationally on various fundraising topics and on brand strategy.  

Her work on Using Brand Management to Advance Fundraising Goals received the AHP (Association of Healthcare Philanthropy Journal) Professional Paper Competition.  She earned her Master of Science in Communications from Syracuse University’s S.I. Newhouse School of Public Communications and is accredited by the Public Relations Society of America.  She holds a certificate in Corporate Social Responsibility from  Johns Hopkins University and
the Institute of Corporate Social Responsibility.

Michele's Board experience includes serving as the President of the Tilton Society, a Board member of United Way Delaware
and the Brandywine Chapter of AFP.  She is immediate past Chair of the Board for the Delaware Alliance for Nonprofit Advancement; and former President of the Delaware Chapter of the Public Relations Society of America as well as President of the Delaware Chapter of The American Marketing Association.  In her current role Michele is Director of Marketing and External Relations for Delaware Prosperity Partnership, the state lead economic development resource.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs