Digital Marketing Advisory Council Member Profile
Michael KroonOtava
Director of Enterprise Sales |
Areas of Expertise
Strategic Digital Marketing, Understanding Customer Experience
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Mike has more than 30 years of sales and marketing experience, and has successfully executed digital, direct and social media marketing strategies for Otava for more than 10 years. Mike is a passionate storyteller who enjoys finding creative ways of introducing cloud technology to potential customers and learning about the latest marketing automation platforms. As the current Director of Enterprise Sales with Otava, his role is to oversee the implementation of successful sales strategies of his team by working closely with Marketing, Product and Sales leadership to ensure a cohesive, aligned approach.
Mike has attended and presented at a number of technology industry conferences, including Healthcare Information Management Systems Society conference (HIMSS), Veeam Velocity, SecureWorld Detroit, mHealth Summit, Healthcare Compliance Association’s Compliance Institute conference as well as organizing and promoting several Otava-sponsored events. He jams out to any type of music (yes, any) and will happily share a Diet Mountain Dew with you.
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