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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Michael Kroon

Otava
Director of Enterprise Sales

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Areas of Expertise

Strategic Digital Marketing, Understanding Customer Experience
Mike has more than 30 years of sales and marketing experience, and has successfully executed digital, direct and social media marketing strategies for Otava for more than 10 years. Mike is a passionate storyteller who enjoys finding creative ways of introducing cloud technology to potential customers and learning about the latest marketing automation platforms. As the current Director of Enterprise Sales with Otava, his role is to oversee the implementation of successful sales strategies of his team by working closely with Marketing, Product and Sales leadership to ensure a cohesive, aligned approach.

Mike has attended and presented at a number of technology industry conferences, including Healthcare Information Management Systems Society conference (HIMSS), Veeam Velocity, SecureWorld Detroit, mHealth Summit, Healthcare Compliance Association’s Compliance Institute conference as well as organizing and promoting several Otava-sponsored events. He jams out to any type of music (yes, any) and will happily share a Diet Mountain Dew with you. 

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs