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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Melissa Barney Schaufler

bioMérieux, Inc.
Global Marketing Communications & Events
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Areas of Expertise

Understanding Customer Experience, Marketing ​Automation, Content Marketing, Integrated Digital Marketing
Melissa Barney Schaufler is a dynamic marketing professional with more than fifteen years corporate experience driving leads and revenue through the development of creative marketing programs, product launch campaigns, strategic event management, and public relations initiatives. She is currently Global Marketing Communications and Events Manager at bioMérieux, Inc., an in vitro medical diagnostics company based in Durham, NC with global headquarters in Lyon, France.

Prior to joining bioMérieux, Melissa held a variety of strategic marketing positions at companies in the information industry, including Thomson Reuters, Lexis Nexis, and ProQuest. She is a graduate of Colgate University and grew up in the beautiful Adirondack mountains of NY state. Melissa now lives in Chapel Hill, NC with her husband, Eric.

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     712 H Street NE  #1530
     Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Contact Us
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Customer Experience Certificate >
        • The CX Difference
        • Faculty and Leadership
        • Academic Overview​
        • Upcoming Classes
        • Curriculum
        • In-Classroom Program
        • Online Program
        • Program Faq
        • Register Now
      • In-Class Experience
      • Online Experience
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
    • Women in Leadership >
      • Faculty & Leadership
      • Curriculum
      • Upcoming Classes
      • Register Now
  • Custom Programs