Digital Marketing Advisory Council Member Profile
Melissa Barney Schaufler
bioMérieux, Inc.
Global Marketing Communications & Events |
Areas of Expertise
Understanding Customer Experience, Marketing Automation, Content Marketing, Integrated Digital Marketing
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Melissa Barney Schaufler is a dynamic marketing professional with more than fifteen years corporate experience driving leads and revenue through the development of creative marketing programs, product launch campaigns, strategic event management, and public relations initiatives. She is currently Global Marketing Communications and Events Manager at bioMérieux, Inc., an in vitro medical diagnostics company based in Durham, NC with global headquarters in Lyon, France.
Prior to joining bioMérieux, Melissa held a variety of strategic marketing positions at companies in the information industry, including Thomson Reuters, Lexis Nexis, and ProQuest. She is a graduate of Colgate University and grew up in the beautiful Adirondack mountains of NY state. Melissa now lives in Chapel Hill, NC with her husband, Eric.
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