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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Mark Merz

Ellucian
Head of Social Media

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Areas of Expertise

I have years of experience in all things digital marketing and social media -- including content, email, website development, automation, and data analysis.
For over a decade I've been helping innovative brands combine strategic and scalable social media with engaging content to articulate their stories, serve customers and impact business results. My approach to digital communications is holistic, strategic, data-driven and informed by years of successfully leading teams and projects of all sizes and scope. I believe that social media is not just the public dialogue between a company and its customers -- it permeates many facets of modern organizations and can be a driving force behind the expression of company culture.

Some of my core strengths are social strategy/analytics, content and messaging/story development, interactive/creative social marketing, media strategy and crisis management, social influencer and advocate relationships, customer service planning, website/SEO, paid media and advertising, marketing automation, presenting/training, learning technology development and running inbound digital marketing programs.

Proud father of two. Lover of nature, pets and all things DIY. Opinions my own.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs