Digital Marketing Advisory Council Member Profile
Mark Merz
Ellucian
Head of Social Media |
Areas of Expertise
I have years of experience in all things digital marketing and social media -- including content, email, website development, automation, and data analysis.
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For over a decade I've been helping innovative brands combine strategic and scalable social media with engaging content to articulate their stories, serve customers and impact business results. My approach to digital communications is holistic, strategic, data-driven and informed by years of successfully leading teams and projects of all sizes and scope. I believe that social media is not just the public dialogue between a company and its customers -- it permeates many facets of modern organizations and can be a driving force behind the expression of company culture.
Some of my core strengths are social strategy/analytics, content and messaging/story development, interactive/creative social marketing, media strategy and crisis management, social influencer and advocate relationships, customer service planning, website/SEO, paid media and advertising, marketing automation, presenting/training, learning technology development and running inbound digital marketing programs. Proud father of two. Lover of nature, pets and all things DIY. Opinions my own.
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