Digital Marketing Advisory Council Member Profile
Maritza BergerPiaggio Fast Forward
Sales Activation Manager |
Areas of Expertise
Understanding Customer Experience, Strategic Social Media
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Maritza Berger, Sales Activation Manager at Piaggio Fast Forward
Maritza Berger is a marketing and sales expert with over 10 years’ experience in the hospitality, automotive, retail, and technology sectors. Berger started her career in marketing and customer experience with Enterprise Holdings in 2009, after graduating with a business marketing degree from Florida State University. She went on to hone her skills in event planning, operations, brand storytelling, and public relations with major wellness and hospitality companies including Boston Sports Club, and most recently, Marriott International. As a Marriott Sales Activation Manager, Berger hit record numbers for the hotel property, consistently achieving year over year sales growth in both 2018 and 2019. Today, she leads the global B2B sales activation approach for Piaggio Fast Forward--a subsidiary of Italian scooter and motorcycle manufacturer Piaggio Group--that creates and designs innovative robots. Her day-to-day responsibilities include managing client relations, building brand partnerships, and designing the PFF’s sales processes and approach to scale for future growth. Berger says her passion for marketing has always been driven by customer behavior and insights into understanding why people do what they do.
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