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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Maritza Berger

Piaggio Fast Forward
Sales & Marketing Executive

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Areas of Expertise

Understanding Customer Experience, Strategic Social Media
Maritza Berger, Sales Activation Manager at Piaggio Fast Forward

Maritza Berger is a marketing and sales expert with over 10 years’ experience in the hospitality, automotive, retail, and technology sectors. Berger started her career in marketing and customer experience with Enterprise Holdings in 2009, after graduating with a business marketing degree from Florida State University. She went on to hone her skills in event planning, operations, brand storytelling, and public relations with major wellness and hospitality companies including Boston Sports Club, and most recently, Marriott International. As a Marriott Sales Activation Manager, Berger hit record numbers for the hotel property, consistently achieving year over year sales growth in both 2018 and 2019. 

Today, she leads the global B2B sales activation approach for Piaggio Fast Forward--a subsidiary of Italian scooter and motorcycle manufacturer Piaggio Group--that creates and designs innovative robots. Her day-to-day responsibilities include managing client relations, building brand partnerships, and designing the PFF’s sales processes and approach to scale for future growth. Berger says per passion for marketing has always been driven by customer behavior and insights into understanding why people do what they do. 

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     712 H Street NE  #1530
     Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Contact Us
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Customer Experience Certificate >
        • The CX Difference
        • Faculty and Leadership
        • Academic Overview​
        • Upcoming Classes
        • Curriculum
        • In-Classroom Program
        • Online Program
        • Program Faq
        • Register Now
      • In-Class Experience
      • Online Experience
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
    • Women in Leadership >
      • Faculty & Leadership
      • Curriculum
      • Upcoming Classes
      • Register Now
  • Custom Programs