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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Marc Alderman

Manager, Market Research
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Areas of Expertise

Understanding Customer Experience, DesignThinking, Data Analytics & Measurements
I have 18 years in the auto finance industry. My current role is Market Research Manager at Credit Acceptance, an indirect auto finance company founded in MI in 1972.I work closely with Sales and I am responsible for collecting market feedback and using data analytics to provide insights and strategies that drive business decisions. 

I travel all over the country (currently making phone calls due to Covid) to meet with our dealer customers and listen to what their needs are so we can better understand our opportunities to improve to ensure we continuously grow the business. I will often use surveys as an additional approach to ensure feedback is continuously flowing in. My primary hobbies are spending time with my family and studying the Capital Markets and equity investing.

I hold a bachelor’s degree in Marketing and Communications from Central Michigan University and a Master’s degree in Marketing from Walsh College.
I live in Clinton Twp, MI with my wife Sarah and 2 boys, Evan and Grayson. 

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs