Digital Marketing Advisory Council Member Profile
Marc AldermanManager, Market Research
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Areas of Expertise
Understanding Customer Experience, DesignThinking, Data Analytics & Measurements
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I have 18 years in the auto finance industry. My current role is Market Research Manager at Credit Acceptance, an indirect auto finance company founded in MI in 1972.I work closely with Sales and I am responsible for collecting market feedback and using data analytics to provide insights and strategies that drive business decisions.
I travel all over the country (currently making phone calls due to Covid) to meet with our dealer customers and listen to what their needs are so we can better understand our opportunities to improve to ensure we continuously grow the business. I will often use surveys as an additional approach to ensure feedback is continuously flowing in. My primary hobbies are spending time with my family and studying the Capital Markets and equity investing. I hold a bachelor’s degree in Marketing and Communications from Central Michigan University and a Master’s degree in Marketing from Walsh College. I live in Clinton Twp, MI with my wife Sarah and 2 boys, Evan and Grayson.
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