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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Lacy Patrino

GOJO
CRM Engagement Manager

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Areas of Expertise

Understanding Customer Experience, Marketing ​Automation
Lacy is the CRM Engagement Manager for GOJO, makers of PURELL® products and the leading global producer and marketer of skin health and hygiene solutions for away-from-home settings. She has strategic, change management, and project leadership responsibilities for customer relationship management (CRM) and is the primary liaison between the CRM and Marketing organizations at GOJO.

Lacy focuses on generating connectivity and understanding in cross-functional teams to help ensure customers have a consistent, positive experience throughout their customer journey with every area where they interact. In her 15 years as a B2B marketing professional, she has demonstrated expertise in campaign development, sales planning, crisis communications, and marketing automation. 

Lacy has a bachelor’s degree in Communications and Media Studies from Pennsylvania State University. She has been a Marketo Certified Expert since 2013 and holds Marketo specializations in campaigns and event management. 

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs