Digital Marketing Advisory Council Member Profile
Kathleen YanikArea Agency on Aging 1-B
Communications Manager |
Areas of Expertise
Strategic Digital Marketing, Content Marketing, Integrated Digital Marketing
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Kathleen Yanik is communications manager at the Area Agency on Aging 1-B (AAA 1-B), a metro Detroit nonprofit focused on helping older adults. She leads the agency’s digital marketing efforts—managing the organization’s web presence and supervising a small team in media relations, email and social media efforts.
SEO and content management are two areas of focus for her. She recently secured a content partnership with Blue Cross Blue Shield of Michigan that has helped amplify the AAA 1-B’s digital presence. Through the partnership, she contributes a regular blog on caregiving to the organization’s popular A Healthier Michigan website. A love of both technology and storytelling led Yanik to digital marketing. She was attracted to digital’s ever-evolving nature. “There’s always something new and something new to learn,” she says. “That’s what I love about it.” Yanik holds a bachelor’s in public relations from Wayne State University. She’s held communications positions in a variety of industries, including healthcare, nonprofit management, automotive, IT and engineering.
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