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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Kathleen Yanik

Area Agency on Aging 1-B
Communications Manager

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Areas of Expertise

Strategic Digital Marketing​, Content Marketing, Integrated Digital Marketing
Kathleen Yanik is communications manager at the Area Agency on Aging 1-B (AAA 1-B), a metro Detroit nonprofit focused on helping older adults. She leads the agency’s digital marketing efforts—managing the organization’s web presence and supervising a small team in media relations, email and social media efforts. 

SEO and content management are two areas of focus for her. She recently secured a content partnership with Blue Cross Blue Shield of Michigan that has helped amplify the AAA 1-B’s digital presence. Through the partnership, she contributes a regular blog on caregiving to the organization’s popular  A Healthier Michigan website.

A love of both technology and storytelling led Yanik to digital marketing. She was attracted to digital’s ever-evolving nature. “There’s always something new and something new to learn,” she says. “That’s what I love about it.”  

Yanik holds a bachelor’s in public relations from Wayne State University. She’s held communications positions in a variety of industries, including healthcare, nonprofit management, automotive, IT and engineering. 

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     712 H Street NE  #1530
     Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Contact Us
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Customer Experience Certificate >
        • The CX Difference
        • Faculty and Leadership
        • Academic Overview​
        • Upcoming Classes
        • Curriculum
        • In-Classroom Program
        • Online Program
        • Program Faq
        • Register Now
      • In-Class Experience
      • Online Experience
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
    • Women in Leadership >
      • Faculty & Leadership
      • Curriculum
      • Upcoming Classes
      • Register Now
  • Custom Programs