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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Katherine Crossen

Threshold Marketing & Communications
Founder & President

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Areas of Expertise

Digital marketing, Social Media Strategy, Inbound/Outbound Marketing, Digital Content
Katy Crossen has more than 22 years of marketing and communications experience including several leadership-level strategy roles, but she got her start honing the craft of storytelling in the belly of a newsroom. Prior to founding Threshold Marketing & Communications in 2020, Crossen served as an account director at Gyro, a global B2B advertising agency, where she led teams for $1M+ clients including Target Corporation, Canon, and Viacom. Crossen fell in love with B2B marketing and communications during the five years she oversaw marketing strategy for Al. Neyer, a Cincinnati-based real estate developer and design-builder. Her efforts helped the company grow its revenue from $48 million in 2014 to $165 million in 2018.

Her career began in a broadcasting, in which Crossen spent 10 years producing newscasts for the CBS and ABC affiliates in Cincinnati, OH and Lexington, KY, respectively.

Crossen’s philosophy on marketing and communications comes straight from those days of working in TV news: focus on the message you want to communicate, the audience you’re targeting, and the channel you’re using to reach them.

Katy Crossen holds a B.A. in journalism from the University of Kentucky. When she isn’t growing her business or helping clients grow theirs, Katy is plotting a far-flung travel adventure or savoring a delicious glass of Kentucky bourbon. 

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs