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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Customer Experience Advisory Council Member Profile


Justin Bruce

Executive Vice President
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Areas of Expertise

Principles of Customer ​Relationship Building
Justin Bruce serves as the third generation of leadership with Bruce & Merrilees Electric Co. Bruce & Merrilees is a New Castle, PA based electrical construction and service company operating in the Mid-Atlantic and Northeast areas of the US. Bruce & Merrilees currently has 5 offices and services customers in a wide range of industries from transportation to power generation, higher education and healthcare and utility substations to heavy industrial facilities.

Mr. Bruce graduated from Ithaca College in 1998 with a BS in Business Management and minor in law. Following graduation, he moved to Colorado and worked as the Group Sales Manager and then Sales Manager for Silver Creek Holdings. Silver Creek owned and operated 2 year-round resorts in the mountains Northwest of Denver.

In late 2000, Mr. Bruce moved back to New Castle to work with his family business. He helped develop and grow the sales and business development processes and still oversees those areas today.

Mr. Bruce received his MBA from Purdue University in 2006 and actively participates in continuing education and training opportunities. In addition to his corporate responsibilities, Mr. Bruce is active within the community serving on both industry and community boards - Lawrence County Regional Chamber of Commerce – Immediate Past President, Board of Directors, Executive Board Member; Lawrence County Economic Development Corporation – Board of Directors, Executive Board Member; Lark Enterprises – Past Board President, Member of Board of Directors, Executive Board Member; The Association of Union Constructors (TAUC) – Governing Member and Vice President-Board of Directors, Executive Board Member.
Justin and his wife Erica reside in the New Castle area with their 2 children: Gavin – 13 and Kendall – 10.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs