Customer Experience Advisory Council Member Profile
Justin Bruce
Executive Vice President
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Areas of Expertise
Principles of Customer Relationship Building
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Justin Bruce serves as the third generation of leadership with Bruce & Merrilees Electric Co. Bruce & Merrilees is a New Castle, PA based electrical construction and service company operating in the Mid-Atlantic and Northeast areas of the US. Bruce & Merrilees currently has 5 offices and services customers in a wide range of industries from transportation to power generation, higher education and healthcare and utility substations to heavy industrial facilities.
Mr. Bruce graduated from Ithaca College in 1998 with a BS in Business Management and minor in law. Following graduation, he moved to Colorado and worked as the Group Sales Manager and then Sales Manager for Silver Creek Holdings. Silver Creek owned and operated 2 year-round resorts in the mountains Northwest of Denver. In late 2000, Mr. Bruce moved back to New Castle to work with his family business. He helped develop and grow the sales and business development processes and still oversees those areas today. Mr. Bruce received his MBA from Purdue University in 2006 and actively participates in continuing education and training opportunities. In addition to his corporate responsibilities, Mr. Bruce is active within the community serving on both industry and community boards - Lawrence County Regional Chamber of Commerce – Immediate Past President, Board of Directors, Executive Board Member; Lawrence County Economic Development Corporation – Board of Directors, Executive Board Member; Lark Enterprises – Past Board President, Member of Board of Directors, Executive Board Member; The Association of Union Constructors (TAUC) – Governing Member and Vice President-Board of Directors, Executive Board Member. Justin and his wife Erica reside in the New Castle area with their 2 children: Gavin – 13 and Kendall – 10.
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