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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Customer Experience Advisory Council Member Profile


Joshua Buchanan

Senior Category Manager
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Areas of Expertise

Customer First Culture, Principles of Customer ​Relationship Building;Customer Experience Functional Alignment, Accelerate & Improve Decisions with Data, Customer Experience in your Organization-Navigating Politics of Change
2020 marks Josh’s ten-year anniversary with Reynolds Consumer Products.  He initially joined the team at RCP-Jacksonville, working in various operations roles on the Hefty Waste and Hefty Slider Bags teams and visiting nearly every RCP manufacturing facility across the country, including Reynolds Wrap and Hefty Tableware sites.  Over the second half of the decade, Josh has been a member of our Category Management team, directly supporting numerous Key Accounts across the Grocery, Home Improvement, and Dollar Channels.  In this role, he partners directly with retailer merchants to solve complex business problems in a highly competitive, omni-channel market landscape that includes Aluminum Foil & Cooking, Disposable Tableware, Waste Bags, Food Storage Bags, and Disposable Containers.  Key objectives are measured in terms of growing sales and profitability, better understanding shopper segments, gaining market share, and building mutual competitive advantages.

Beyond manufacturing plants and customer meetings, his background includes six years as a US Army  Infantry Captain in support of Operation Iraqi Freedom.  Josh is grateful for the opportunity to learn about leadership across a variety of settings and geographies; from Ranger School to MBA classrooms, and from urban combat to strategic customer presentations.  He serves in his local church and with service organizations in the broader Charlotte, NC community.  Each of these experiences offers a challenging landscape where individuals from diverse backgrounds and ethnicities joined together in shared experiences and common goals.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs