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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


John Campbell

Wilmington Trust/M&T Bank
Director of Business Owner Engagement
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Areas of Expertise

Understanding Customer Experience
As part of the Wilmington Trust and M&T Emerald Advisory ServicesTM team, John leads Wilmington Trust’s business development initiatives in the minority business owner segment. With deep experience in fiduciary analysis, reporting, and risk management, he also advises the senior fiduciary leadership team, leading innovative projects designed to enhance the delivery of fiduciary services across
the organization.

John joined M&T Bank in 1986, which acquired Wilmington Trust in 2011. He has more than three decades of experience in the wealth management industry. He holds an MBA from Pennsylvania State University and a bachelor’s degree in business administration from Bucknell University. He is a graduate of the Central Atlantic School of Trust and has attained the CERTIFIED FINANCIAL PLANNERTM designation.

John also holds the FINRA Series 24, 7, & 66 Securities licenses and the Pennsylvania Life, Accident, and Health Insurance license. He is recognized as a strong community advocate and is on the board of the McCormick Family Foundation, Kline Foundation, Harristown Development
Corporation, and the Boys and Girls Club of Harrisburg. He is also the chair of the 2020 United Way Campaign of the Capital Region in Pennsylvania.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs