Digital Marketing Advisory Council Member Profile
John CampbellWilmington Trust/M&T Bank
Director of Business Owner Engagement |
Areas of Expertise
Understanding Customer Experience
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As part of the Wilmington Trust and M&T Emerald Advisory ServicesTM team, John leads Wilmington Trust’s business development initiatives in the minority business owner segment. With deep experience in fiduciary analysis, reporting, and risk management, he also advises the senior fiduciary leadership team, leading innovative projects designed to enhance the delivery of fiduciary services across
the organization. John joined M&T Bank in 1986, which acquired Wilmington Trust in 2011. He has more than three decades of experience in the wealth management industry. He holds an MBA from Pennsylvania State University and a bachelor’s degree in business administration from Bucknell University. He is a graduate of the Central Atlantic School of Trust and has attained the CERTIFIED FINANCIAL PLANNERTM designation. John also holds the FINRA Series 24, 7, & 66 Securities licenses and the Pennsylvania Life, Accident, and Health Insurance license. He is recognized as a strong community advocate and is on the board of the McCormick Family Foundation, Kline Foundation, Harristown Development Corporation, and the Boys and Girls Club of Harrisburg. He is also the chair of the 2020 United Way Campaign of the Capital Region in Pennsylvania.
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