Digital Marketing Advisory Council Member Profile
Jim Lefevere
Roche Diabetes
Global Marketing Senior Executive |
Areas of Expertise
Strategic Digital Marketing, Understanding Customer Experience, DesignThinking, Marketing Automation, Content Marketing, Digital Transformation, Integrated Digital Marketing, Strategic Social Media, Driving Innovation via Digital Metrics
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Jim Lefevere is an award-winning marketing leader and innovative global marketing and commercial operations professional in consumer goods, health care, and medical devices. He combines senior marketing experience with a pioneering entrepreneurial vision. Named one of the Top Forty business professionals under 40 by the Indianapolis Business Journal, He has lead marketing efforts for Fortune 100 organizations, industry consortium and fast growth start-ups. A respected expert on digital marketing and health care, he has been called a Social Media Pioneer and a Digital Health Scholar.
His focus is on creating marketing and digital strategies that connect, engage and make a difference. He currently heads global marketing strategy and services along with digital marketing for a division of the world’s largest bio-tech company and a leader in research driven health care.
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