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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Jim Lefevere

Roche Diabetes
Global Marketing Senior Executive

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Areas of Expertise

Strategic Digital Marketing​, Understanding Customer Experience, DesignThinking, Marketing ​Automation, Content Marketing, Digital Transformation, Integrated Digital Marketing, Strategic Social Media, Driving Innovation via Digital Metrics
Jim Lefevere is an award-winning marketing leader and innovative global marketing and commercial operations professional in consumer goods, health care, and medical devices. He combines senior marketing experience with a pioneering entrepreneurial vision. Named one of the Top Forty business professionals under 40 by the Indianapolis Business Journal, He has lead marketing efforts for Fortune 100 organizations, industry consortium and fast growth start-ups. A respected expert on digital marketing and health care, he has been called a Social Media Pioneer and a Digital Health Scholar.

His focus is on creating marketing and digital strategies that connect, engage and make a difference. He currently heads global marketing strategy and services along with digital marketing for a division of the world’s largest bio-tech company and a leader in research driven health care.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs