Digital Marketing Advisory Council Member Profile
Passport Labs, Inc.
Senior Digital Marketing Manager
Areas of Expertise
-Proven track record as a growth marketer leveraging digital channels (paid search, SEO, website optimization, social media, etc.)
-Marketing automation software expertise and certification
-Advanced reporting, including multi touch attribution models, data visualization, etc.
-Buyer journey mapping, persona development and marketing research
-Legal compliance and global regulations in digital marketing
-Extensive experience with contracted as well as on-staff roles in digital marketing
Jennefer Price has 16 years of experience in digital marketing, with specialized focus in SaaS and high-tech industries. She is currently heading digital marketing at Passport, a transportation software company based in Charlotte, NC.