Digital Marketing Advisory Council Member Profile
Holly ShieldsSenior Product Manager Marketing
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Areas of Expertise
Understanding Customer Experience, Marketing Automation, Content Marketing, Integrated Digital Marketing
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Seasoned strategic marketing leader with a portfolio of successful pharmaceutical and healthcare marketing campaigns and communications. Grew up on agency side, transitioned to client side. Diverse background in professional, patient, and consumer digital/print marketing in several therapeutic categories. Expertise in leading and developing product life cycle plans and launch plans, marketing initiatives, processes, and teams, sales training, global marketing and regulations, and supply chain pull-through. Most recently, a Senior Marketing Manager at Emergent BioSolutions leading Healthcare Professional Strategy on the NARCAN team. Part of the Launch Team and start-up team for ADAPT Pharma, Inc. which launched NARCAN Nasal Spray in 2015.
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