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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Holly Shields

Senior Product Manager Marketing
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Areas of Expertise

Understanding Customer Experience, Marketing ​Automation, Content Marketing, Integrated Digital Marketing
Seasoned strategic marketing leader with a portfolio of successful pharmaceutical and healthcare marketing campaigns and communications. Grew up on agency side, transitioned to client side. Diverse background in professional, patient, and consumer digital/print marketing in several therapeutic categories.  Expertise in leading and developing product life cycle plans and launch plans, marketing initiatives, processes, and teams, sales training, global marketing and regulations, and supply chain pull-through.  Most recently, a Senior Marketing Manager at Emergent BioSolutions leading Healthcare Professional Strategy on the NARCAN team. Part of the Launch Team and start-up team for ADAPT Pharma, Inc. which launched NARCAN Nasal Spray in 2015. 

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs