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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Gaurav Gupta

Cvent Inc.
Director of Marketing Data & Insight

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Areas of Expertise

Versatile marketing professional with 16 years of extensive experience with a focus on optimizing marketing processes, Data, Insight, and Marketing automation platform management. Well rounded data-driven experience in planning, executing and analyzing integrated marketing campaigns aimed at lead generation, revenue growth, and customer retention. Proficient in Salesforce CRM, Microsoft Dynamics and marketing automation platforms, such as Marketo, Pardot and Eloqua and data tools like MSSQL, Informatica, Tableau, etc.

Founder member of ‘Marketing Automation as Service’ Team at RightWave From 2004 to 2013. Have been part of marketing automation infrastructure, Marketing data products and tools building teams with measurable value for high growth companies. Providing data-driven and integrated campaign support through marketing database, marketing automation, CRM & analytics. Well rounded experience in building and mentoring high performing global teams.


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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs