Digital Marketing Advisory Council Member Profile
Gaurav Gupta
Cvent Inc.
Director of Marketing Data & Insight |
Areas of Expertise
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Versatile marketing professional with 16 years of extensive experience with a focus on optimizing marketing processes, Data, Insight, and Marketing automation platform management. Well rounded data-driven experience in planning, executing and analyzing integrated marketing campaigns aimed at lead generation, revenue growth, and customer retention. Proficient in Salesforce CRM, Microsoft Dynamics and marketing automation platforms, such as Marketo, Pardot and Eloqua and data tools like MSSQL, Informatica, Tableau, etc.
Founder member of ‘Marketing Automation as Service’ Team at RightWave From 2004 to 2013. Have been part of marketing automation infrastructure, Marketing data products and tools building teams with measurable value for high growth companies. Providing data-driven and integrated campaign support through marketing database, marketing automation, CRM & analytics. Well rounded experience in building and mentoring high performing global teams.
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