Industry Experts: Imparting Real-World Skills
The George Washington University School of Business Design Thinking Executive Program faculty are not only noted authors and C-Level executives in the Design Thinking space, but expert thought leaders who work in the industry. You’ll receive their first-hand skills and practical knowledge, along with new strategies and innovative methodologies to transform your business to a more human-centered approach.
Our Faculty & Leadership
Carol Buehrens is the author of the best-selling customer experience book Happy RAVING Customers! Carol is a leading customer experience expert and speaker, and has been constructing extraordinary customer experiences for over 30 years for major companies such as Liberty Mutual, Northrop, McDonnell-Douglas, Bechtel, GE, Mercury Marine, and ICW Group Insurance Companies. She has successfully leveraged Design Thinking tools and methodologies to improve user and customer experience for over three decades.
Carol’s passion for improving customer experience has resulted in numerous awards, including the prestigious “CX Innovation Award” from the Customer Experience Professionals Association (CXPA), ICW Group CEO Award, the Liberty Mutual Star Award, and is listed in the World's Top 30 Customer Service Professionals.
A Founding Member and Expert Panel Member of the international Customer Experience Professional Association (CXPA), Carol is also an active member of the San Diego Customer Experience Special Interest Group (CX SIG), and Professor at California State University Fullerton and University of California San Diego.
Lisa Perrine, Ed.D.
CEO of Cibola Systems
As an experience designer and communication strategist, Lisa professional career spans over 30 years and includes more than 1,000 consulting engagements. Her firm designs and builds places that inspire people to collaborate productively, learn quickly, and make sound decisions. Unique in their commitment to co-creation, they use Design Thinking methods to engage end-users in crafting compelling experiences. Their diverse client list includes the Annenberg Foundation, Microsoft, Pacific Life and Sony Music.
After earning an undergraduate design degree, she began her career building prototypes for a small product design studio. In 1991 she became the CEO of Cibola Systems, and completed her MBA studies at Pepperdine University shortly thereafter. More recently Lisa earned a doctorate degree in Organizational Leadership at Pepperdine where her research focused on multidisciplinary teams.
Coaching Design Thinking workshops and courses is a special joy for Lisa. Many of these assist nonprofit and civic organizations with specific design challenges. Her courses have been approved for certification renewal units by several trade organizations, including the American Institute of Architects, International Interior Design Association, and AVIXA.
Cibola’s team is committed to supporting the underserved and vulnerable. Lisa has served on the governing boards of the Orange County United Way, the Girl Scouts of Orange County, St. Joseph Hoag Health and Mission Hospital. Her colleagues and she also volunteer our professional services for many Southern California charities.
Michael is known for creating, improving and executing Collaborative Design Thinking sessions and Customer Experience frameworks across diverse industries (Media, Streaming Services, Ed Tech, Health & Wellness, SaaS, PaaS) at different stages of growth - early-stage start-ups, seasoned companies looking to transform, high growth and declining businesses.
His experience ranges from Professor, Board Member, Keynote Speaker to leading Global Business Transformation (B2B, B2C, B2B2C), Business Development/Launch Strategy, Customer Experience, Customer Success, Customer Engagement, Customer Retention, Customer Service, Lifecycle Management and AI Transformation at companies like Spotify, The New York Times, Dow Jones, Tech start-ups and Telecom providers globally.
Michael’s passion for DT & CX is based upon his adventurous lifestyle where he is always seeing a new experience. He has a love for traveling, experiencing new cultures, surfing, golfing, running ultra marathons, participating in triathlons, and spending time with his friends and family.