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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Erin Feeney

Vice President of Product Development
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Areas of Expertise

Digital Transformation, Driving Innovation via Digital Metrics
Consumer centric product development executive offering 13+ years of experience leading consumer market research and insights programs for Fortune 500 clients. Known as an expert in leading-edge market research methodologies and technologies with history of producing reliable and actionable insights into consumer behavior. 

Currently VP of Product Development, Erin conceptualizes, develops, and launches new market research solutions for marquee clients in fast-moving consumer goods (FMCG) space. These research methods guide merchandising, brand health, and consumer strategies ensuring brand standards align with consumer needs. 

Erin works with advanced technologies, such as extreme reality (augmented reality, virtual reality, and immersive reality), to future proof market research for the transition from the digital age to the “reality age”. Erin has held seminars for some of the most elite FMCG corporations to educate them on the future of extreme reality technology and what it means for the future of e-commerce.   

BA in eMarketing - Ashford University Forbes School of Business and Technology
Lean Six Sigma Black Belt - The Nielsen Company
Certified Scrum Master - The Scrum Alliance

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    Contact Erin Now

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs