Digital Marketing Advisory Council Member Profile
Vice President of Product Development
Areas of Expertise
Digital Transformation, Driving Innovation via Digital Metrics
Consumer centric product development executive offering 13+ years of experience leading consumer market research and insights programs for Fortune 500 clients. Known as an expert in leading-edge market research methodologies and technologies with history of producing reliable and actionable insights into consumer behavior.
Currently VP of Product Development, Erin conceptualizes, develops, and launches new market research solutions for marquee clients in fast-moving consumer goods (FMCG) space. These research methods guide merchandising, brand health, and consumer strategies ensuring brand standards align with consumer needs.
Erin works with advanced technologies, such as extreme reality (augmented reality, virtual reality, and immersive reality), to future proof market research for the transition from the digital age to the “reality age”. Erin has held seminars for some of the most elite FMCG corporations to educate them on the future of extreme reality technology and what it means for the future of e-commerce.
BA in eMarketing - Ashford University Forbes School of Business and Technology
Lean Six Sigma Black Belt - The Nielsen Company
Certified Scrum Master - The Scrum Alliance