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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Elizabeth McGlone

CertaSite
Marketing Director

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Areas of Expertise

Digital Marketing, Account Based Marketing, B2B Marketing Strategy, Strategic Marketing, Social Media Marketing, Strategic Planning, Content Marketing, Web Analytics, Lead Generation, Email Marketing, Marketing Automation, PPC, SEO, SEM, Demand Generation
I'm a challenge lover. I enjoy taking on new opportunities and seeing how I can learn and grow from them. I thrive in an environment that provides me with variety, complexity, and ownership. Currently, I am the Marketing Director at CertaSite - a fire and life safety company founded by overachievers.

At CertaSite we take a positive, customer-focused approach to fire and life safety. We leverage our hard-earned expertise to give people peace of mind, confidence, and more time to pursue their core business. As Marketing Director, I guide CertaSite's go-to-market strategy and work to get the word out to our current and prospective customers about all the great services and products we provide to simplify their life safety program. Though there are some aspects of marketing that I enjoy more than others - content marketing, lead generation, inbound marketing, ABM, building strategic frameworks - I love the variety and having ownership in all of it.

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     712 H Street NE  #1530
     Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Contact Us
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Customer Experience Certificate >
        • The CX Difference
        • Faculty and Leadership
        • Academic Overview​
        • Upcoming Classes
        • Curriculum
        • In-Classroom Program
        • Online Program
        • Program Faq
        • Register Now
      • In-Class Experience
      • Online Experience
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
    • Women in Leadership >
      • Faculty & Leadership
      • Curriculum
      • Upcoming Classes
      • Register Now
  • Custom Programs