Digital Marketing Advisory Council Member Profile
Elizabeth McGlone
CertaSite
Marketing Director |
Areas of Expertise
Digital Marketing, Account Based Marketing, B2B Marketing Strategy, Strategic Marketing, Social Media Marketing, Strategic Planning, Content Marketing, Web Analytics, Lead Generation, Email Marketing, Marketing Automation, PPC, SEO, SEM, Demand Generation
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I'm a challenge lover. I enjoy taking on new opportunities and seeing how I can learn and grow from them. I thrive in an environment that provides me with variety, complexity, and ownership. Currently, I am the Marketing Director at CertaSite - a fire and life safety company founded by overachievers.
At CertaSite we take a positive, customer-focused approach to fire and life safety. We leverage our hard-earned expertise to give people peace of mind, confidence, and more time to pursue their core business. As Marketing Director, I guide CertaSite's go-to-market strategy and work to get the word out to our current and prospective customers about all the great services and products we provide to simplify their life safety program. Though there are some aspects of marketing that I enjoy more than others - content marketing, lead generation, inbound marketing, ABM, building strategic frameworks - I love the variety and having ownership in all of it.
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