Digital Marketing Certificate Program Difference at the George Washington University School of Business

Digital Marketing is really a misnomer – all marketing today is digital, even print and broadcast marketing includes digital elements! Digital Marketing is so much more than online advertising or acquisition. Marketing has moved into a value center for organizations - and digital is at the heart of this exciting new development. This disruptive, rapidly changing field is at the forefront of most marketing programs.​
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The Digital Marketing Certificate Program at the George Washington University College of Business is a hands-on, online immersion program where you learn to apply principles and techniques that drive success in marketing in the digital age. Roll up your sleeves to solve real-world challenges and use practices developed by top companies, while Digital Marketing experts and professional instructors guide you through every step. Throughout the program, you continuously build your toolset and develop your unique, personalized Digital Marketing Portfolio.

• Develop strategies applying to your business.
• Break through silos to bring your organization together on behalf of your customers.
• Eliminate barriers and develop a customer-centric innovation mindset.
• Gain customer insights and turn ideas into action.

To learn more about how Digital Marketing Certificate Program at the GW University College of Business will help you drive real business results, see our curriculum.

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​Staying Up-To-Date Could Be A Challenge – Until Now

The GW University College of Business provides a Digital Marketing Certificate Program that allows even the busiest marketing professionals the opportunity to hone their skills. Now you can better understand the impact of digital in today’s workplace and into tomorrow’s. Whether you are trying to increase the marketing department's profile within your company, deliver unique and engaging customer experiences, provide value, or measure and report your impact on the bottom-line, developing digital assets and employing technology is likely at the core of your competitive advantage.

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See what others are saying...

Mary Gunn | COO, Health Decisions

Success starts from within. Mary describes the talent initiative her company started focusing on employee motivation and retention. Consistent internal and external messaging not only improved their onboarding process, but strengthened the community within the company.

Greg Myer Senior | Director of Digital Marketing, NetApp

When Greg's team defined their target audience, this aligned other departments toward a common goal. Not only did this help improve internal processes, but they were able to enhance customer experience with more personalization.

Cameron Austin | Media Lead, Compass Real Estate

After taking the Digital Marketing program, Cameron immediately implemented several strategies to increase efficiency and drive results in the real estate industry.