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Welcometo the Design Thinking Executive Program at The George Washington University School of Business offered in partnership with the Zschool
Today’s competitive and dynamic landscape requires individuals and firms to re-imagine how they approach business. Solving complex problems often involves a multi-disciplinary team working collaboratively, combining both creative and analytical approaches. Design Thinking employs a set of methods and corresponding mindsets, promoting a human-centered approach to innovation. This process concentrates on a rigorous means of understanding human behavior to generate deep insights, articulate needs and desires, develop design solutions, then critique and test those solutions.
The Design Thinking Executive Program at the George Washington University School of Business focuses on innovative thinking as a means of designing products and services. You will learn new ways to manage complexity, serve human needs, and create sustainable products benefiting both people and businesses alike. Throughout the program, you'll be guided by professional designers and educators who are experts in their field. The project-based, interdisciplinary curriculum will break you into small teams, building projects from beginning to end. Our format is designed to train and develop your technical and analytical skills, as well as Design Thinking leadership insights you will need to move innovation initiatives forward within your organization. |
Why Design Thinking?Customer Experience is a strategy for sustaining a competitive advantage. Learn how to create memorable Customer Experiences across multiple channels to gain a competitive advantage. Reaching this level of expertise is now attainable in our four-day course.
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The Curriculum The Design Thinking Executive Program at the George Washington University School of Business is offered as a hands-on, 4-day immersion program or an 8 module online program. Learn to apply principles that drive innovation, using techniques developed by top firms, while our faculty experts guide you through every step.
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