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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Danielle Figliuolo

AbbVie
Senior Analyst, Commercial Analytics
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Areas of Expertise

Digital eCommerce, Data Analytics & Measurements
Currently, I am a senior analyst in commercial analytics for the oncology division of AbbVie. My role supports sales and marketing teams to understand sub-national and national performance trends of a major pharmaceutical product line. I lead an off-shore team in researching and analyzing execution and performance metrics. Insights learned from these exercises are then presented, along with strategic recommendations, to sales and marketing teams to improve our standing in the market.

​Previously, I was in advanced analytics in Reynoldsburg, Ohio with Bath and Body Works. My purpose was to feed creative teams with the data they need to be more effective. I did background research using tools such as Coremetrics, SAS, SQL, and Localytics and used this combined with applied behavioral economics concepts to drive more conversions for the client.

Through my undergraduate career, I took classes in marketing and psychology to learn how people think and act. Through these classes, I learned how people interact with their environment and some theories about how they think. I applied these concepts in my graduate studies in customer insights. I also led high-performing teams during my time as a Division I college athlete at The Ohio State University.

I graduated Magna Cum Laude from the University of Pittsburgh Katz Graduate School of Business. As part of my coursework, I helped create a new marketing strategies and performed brand audits for client companies. I also consulted for a central Ohio-based marketing firm where I created an ad campaign for a client organization to drive conversions on their websites and tracked these campaigns using Google Analytics and AdWords.
I hold a Bachelor of Science degree in Psychology from The Ohio State University with minors in Molecular Genetics and Business. 

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs