Digital Marketing Advisory Council Member Profile
Daniel AlloccaTIAA
Senior Managing Director, Global Head of Brand & Demand Generation |
Areas of Expertise
Digital marketing, social media, website development, user experience design, paid media, marketing analytics, branding, strategy
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Daniel Allocca is the Global Head of Enterprise Brand and Demand Generation at TIAA where he is responsible for TIAA, TIAA Bank and Nuveen brands. He leads brand and advertising strategy, media buying, social media, creative and demand generation/digital marketing for the enterprise across all channels and markets.
Prior to TIAA, Daniel was a Senior Vice President at PIMCO where he led the Strategic Initiatives Group. In this role he led an award winning Digital Transformation Program and built a Marketing Analytics function. He also has extensive Financial Services and Advertising Research experience. Daniel earned an MBA from NYU Stern School of Business and earned two undergraduate degrees; Finance from Western Connecticut State University and Audio Engineering from Berklee College of Music.
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