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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Daniel Allocca

TIAA
Senior Managing Director, Global Head of Brand & Demand Generation

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Areas of Expertise

Digital marketing, social media, website development, user experience design, paid media, marketing analytics, branding, strategy
Daniel Allocca is the Global Head of Enterprise Brand and Demand Generation at TIAA where he is responsible for TIAA, TIAA Bank and Nuveen brands. He leads brand and advertising strategy, media buying, social media, creative and demand generation/digital marketing for the enterprise across all channels and markets. 

​Prior to TIAA, Daniel was a Senior Vice President at PIMCO where he led the Strategic Initiatives Group. In this role he led an award winning Digital Transformation Program and built a Marketing Analytics function. He also has extensive Financial Services and Advertising Research experience. 
Daniel earned an MBA from NYU Stern School of Business and earned two undergraduate degrees; Finance from Western Connecticut State University and Audio Engineering from Berklee College of Music. 

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs