THE GEORGE WASHINGTON UNIVERSITY SCHOOL OF BUSINESS
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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

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Digital Marketing Certificate Curriculum

The GW Digital Marketing Certificate Program is a rigorous 4-day curriculum led by prominent Digital Marketing experts from various industries. The program brings together executives, experts and innovators to address Digital Marketing needs from a business point of view. Break away from the daily routine and immerse yourself in real-world challenges, expert thought leadership, strategy sessions, innovation frameworks, and digital cultures.

Module 1

Strategic Digital Marketing​
Learn why marketing leaders are more profitable and longer lasting in the digital age. They redefine industries, invent new ones, eliminate competition, and deliver extraordinary customer experiences.

​Module 2

Understanding Customer Experience
​Customer experience involves the whole company; quality of care, marketing and distribution, ease of use and reliability. Learn to measure customer satisfaction and integrate innovative methodology.

​Module 3

Module 4

DesignThinking
Develop new ways to manage complexity, tend to human needs, and create sustainable products to serve both people and business. Apply empathy journeys to connect with customers.
Digital eCommerce
Understand what eCommerce is and how it has the potential to shape and disrupt the current retail landscape. Gain the skills to drive on-line transactions for a brand or product using the CARS model.

Module 5

Module 6

Marketing ​Automation
​MarTech encompasses marketing automation, CRM, social media, and other Digital Marketing systems. MarTech drives business growth, increasing ROI, by providing powerful insights to the customer journey.
Content Marketing
​​Promote your brand by creating and distributing relevant content that’s valuable to your customer at every stage of their journey. Marketers who integrate content marketing, develop more loyal customer relationships.

Module 7

Data Analytics & Measurements
Data analytics are the core of modern marketing. Predict, respond and deliver timely and unique customer experiences. Integrating data into decision making enables your company to beat out competitors.

​Module 8

Digital Transformation
The market is becoming more fiercely competitive every day. Organizations must quickly evolve or be left behind. It takes a special leader to navigate and implement these changes throughout an organization.

Module 9

​Integrated Digital Marketing
Discover the value of Traditional Marketing and Digital Marketing and benefit of combining and applying both approaches. Learn how to dissect the budget, allocate funds, and project your ROI.

Module 10

​Strategic Social Media
​
Social media allows customers to gain greater control and power in the digital age. Use social media strategically to design, build and drive new customer experiences, provide value, and drive ROI.

Module 11

Driving Innovation via Digital Metrics
Gain insights and inspiration to generate ideas for your company by understanding how digital is at the center of driving innovation. Transform insights it into useful data to create measurable value.

Your Personal Digital Marketing Capstone Project

Illustrate your success at the George Washington University School of Business with a personalized, detailed action plan including your organization's goals and key performance indicators to develop an ROI strategy.
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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

EXECUTIVE PROGRAMS at The George Washington University School of Business powered by the Zschool

Empowering individuals and firms to re-imagine how they approach business in today's competitive landscape.
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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs