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Breakdown the Program Curriculum for Design Thinking at the George Washington University School of Business
The Design Thinking Executive Program meets the same high academic standards of the George Washington University School of Business, with a challenging interdisciplinary curriculum designed to prepare you to analyze, create and deliver unique customer experiences. Roll up your sleeves to solve real-world challenges and use innovative practices developed by top companies. Once you've completed this 8 module program, you’ll receive a record of completion from the George Washington University School of Business, suitable for framing.
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Module 1: Introduction to Design Thinking
- Discover the elements that comprise an effective Design Thinking approach.
- Identify methodology and tools for your own organization.
- Learn best practices and review real-world case studies.
Module 2: Data Science & Design Thinking
- Learn techniques to collect and visualize data.
- Develop a single truth and company-wide view about customers.
- Use data to drive actionable insights.
Module 3: Your Customers - Their Journey
- Create personas that employees can relate to, on a human scale.
- Develop journeys and interviewing techniques to uncover details.
- Break down mental models and barriers to discover opportunities.
Module 4: Empathy & Storytelling
- Understand the role of employees in a successful Design Thinking organization.
- Identify critical customer interactions and emotions across multi-channels.
- Create insightful stories that empower employees to advocate and take action.
Module 5: Ideation & Innovation
- Collaborate to recognize what creates value for your customers.
- Maximize team creativity using brainstorming techniques and tools.
- Promote critical thinking.
Module 6: Prototyping, Testing & Iteration
- Reframe solutions based on the emotional needs of your customers.
- Improve your interviewing and observing skills.
- Learn rapid prototyping and iterative design techniques.
Module 7: To Market The New Business Plan
- Consider all facets of presenting a new design to market, including impact to customers.
- Quantify business potential, value proposition and positioning.
- Communicate key selling arguments and deliver an effective pitch.
Module 8: The Design Thinking Organization
- Discover how to drive adoption across your entire organization.
- Link improved design with operational savings and profitability.
- Become a successful change-agent for experience-first thinking and inspire change.
