Digital Marketing Advisory Council Member Profile
Director of Marketing
Areas of Expertise
Strategic Digital Marketing, Understanding Customer Experience, DesignThinking, Marketing Automation, Content Marketing, Data Analytics & Measurements, Integrated Digital Marketing, Strategic Social Media, Driving Innovation via Digital Metrics
I love creating content that makes a lasting impression. Whether that’s telling a joke that you laugh about the day after, editing a video that pulls at your heartstrings, or making a Tik Tok to an Earth Wind & Fire song that takes you back to boogie wonderland, I aim to change your emotional state if at least for a moment.
Marketing has always been a good fit for me because I’m obsessed with the numbers. Optimizing budget spends, maximizing funnel efficiency, and testing content strategies is what makes me tick.
I joined BoardActive in 2018. I was one of the first members of the team, back when BA was just an idea… no product, no team, minimal capital… we had to build it from the ground up. The startup grind was definitely my pace, and building a team of my favorite people has led to some of my fondest memories.
So what do I do?
I help small to medium-sized mobile apps:
• Increase downloads by delivering personalized value with segmented targeting
• Increase engagement to cut costly user churn
• Increase revenue by providing unique in-app monetization opportunities
• Amplify other marketing campaigns with cost-effective push notifications
Damn… I was so busy being genuine, I forgot to stuff this copy with keywords ??♂️ Mobile marketing strategy, user acquisition, advanced push notifications, & app retention are some of my favorite words :)
Always looking to grow my network and learn from you talented geniuses. Reach out!