Digital Marketing Advisory Council Member Profile
Cody Hefner
Cincinnati Museum Center
Senior Director of Marketing & Communications |
Areas of Expertise
Strategic communications, PR, marketing, digital marketing
|
Cody Hefner is the Senior Director of Marketing & Communications at Cincinnati Museum Center and the National Underground Railroad Freedom Center (since 2019) in Cincinnati, OH. Cody has been with the organizations for a total of nine years, with seven of those years in a marketing role. At Cincinnati Museum Center Cody has been involved in the development and implementation of marketing and communications plans for over a dozen major exhibitions and 14 OMNIMAX films. He manages media relationships and has a track record of earned media, manifesting in an average of over 100 news stories and media mentions monthly and is routinely sought after by media.
Cody helped develop and maintains the brand identity for the organizations and manages marketing budgets for a team that includes video production, social media, web development, email marketing and design. Additionally, he is working closing with the institution’s philanthropy teams to develop communications for the largest fundraising campaign in the organization’s history. Cody has a background in history with a BA and MA in history from Miami University and is currently completing a MiniMBA certificate from Miami University. |