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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Cher Tan

Marketing Director
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Areas of Expertise

Data Analytics & Measurements
Cher Tan is currently the Americas regional Marketing Director at Howden, a global leader in manufacturing air and gas handling solutions. He joined Howden in July 2015 with the Howden acquisition of GE Roots business. Cher brings more than 10 years of marketing experience including new product development, marketing analytics, strategy development and campaign management.  Prior to Howden, he was the Marketing Analytics & Program Leader for control/pressure relief valves and blowers/compressors product lines at GE Oil & Gas since 2009. Before GE Oil & Gas, he worked at GE Equipment Services from 2006-2009 where he was the Marketing Director responsible for strategy, new product development and marketing operations at Trailer Fleet Services. Prior to joining GE, Cher worked at FedEx in various marketing and IT functions for over 11 years.

Cher holds a MBA degree from Indiana University (Bloomington), majoring in Finance and IS. His bachelor’s degree is in Computer Science from the National University of Singapore.

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     712 H Street NE  #1530
     Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Contact Us
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Customer Experience Certificate >
        • The CX Difference
        • Faculty and Leadership
        • Academic Overview​
        • Upcoming Classes
        • Curriculum
        • In-Classroom Program
        • Online Program
        • Program Faq
        • Register Now
      • In-Class Experience
      • Online Experience
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
    • Women in Leadership >
      • Faculty & Leadership
      • Curriculum
      • Upcoming Classes
      • Register Now
  • Custom Programs