Digital Marketing Advisory Council Member Profile
Cher Tan
Marketing Director
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Areas of Expertise
Data Analytics & Measurements
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Cher Tan is currently the Americas regional Marketing Director at Howden, a global leader in manufacturing air and gas handling solutions. He joined Howden in July 2015 with the Howden acquisition of GE Roots business. Cher brings more than 10 years of marketing experience including new product development, marketing analytics, strategy development and campaign management. Prior to Howden, he was the Marketing Analytics & Program Leader for control/pressure relief valves and blowers/compressors product lines at GE Oil & Gas since 2009. Before GE Oil & Gas, he worked at GE Equipment Services from 2006-2009 where he was the Marketing Director responsible for strategy, new product development and marketing operations at Trailer Fleet Services. Prior to joining GE, Cher worked at FedEx in various marketing and IT functions for over 11 years.
Cher holds a MBA degree from Indiana University (Bloomington), majoring in Finance and IS. His bachelor’s degree is in Computer Science from the National University of Singapore.
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