Digital Marketing Advisory Council Member Profile
Celine PattersonUHS
Lead, Online Reputation Management |
Areas of Expertise
Understanding Customer Experience, Digital eCommerce, Content Marketing, Digital Transformation, Strategic Social Media
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Celine Patterson developed and currently leads Online Reputation Management at Universal Health Services (UHS), one of the nation’s largest hospital management companies with more than 400 acute care hospitals, behavioral health facilities, physician groups and ambulatory centers across the U.S., Puerto Rico and the U.K. Passionate about how consumers interact with brands online, Celine works with key stakeholders to provide real time service recovery with market sensitivity to thousands of patient reviews every year.
Reporting on experience outcomes, Celine strategically aligns that data with other patient survey information to drive process improvement, as well as enhance and maximize the patient experience. Celine also partners with the internal advertising agency at UHS, utilizing online sentiment to help guide larger marketing initiatives. Aside from UHS, Celine is also the co-founder of Three Dogs Coffee Company®.
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