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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Adrianne Phillips

UHS
Lead, Online Reputation Management
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Areas of Expertise

Understanding Customer Experience, Digital eCommerce, Content Marketing, Digital Transformation, Strategic Social Media
Celine Patterson developed and currently leads Online Reputation Management at Universal Health Services (UHS), one of the nation’s largest hospital management companies with more than 400 acute care hospitals, behavioral health facilities, physician groups and ambulatory centers across the U.S., Puerto Rico and the U.K. Passionate about how consumers interact with brands online, Celine works with key stakeholders to provide real time service recovery with market sensitivity to thousands of patient reviews every year.

Reporting on experience outcomes, Celine strategically aligns that data with other patient survey information to drive process improvement, as well as enhance and maximize the patient experience. Celine also partners with the internal advertising agency at UHS, utilizing online sentiment to help guide larger marketing initiatives. Aside from UHS, Celine is also the co-founder of Three Dogs Coffee Company®.

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     712 H Street NE  #1530
     Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

EXECUTIVE PROGRAMS at The George Washington University School of Business powered by the Zschool

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Contact Us
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Customer Experience Certificate >
        • The CX Difference
        • Faculty and Leadership
        • Academic Overview​
        • Upcoming Classes
        • Curriculum
        • In-Classroom Program
        • Online Program
        • Program Faq
        • Register Now
      • In-Class Experience
      • Online Experience
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
    • Women in Leadership >
      • Faculty & Leadership
      • Curriculum
      • Upcoming Classes
      • Register Now
  • Custom Programs