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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Caroline Costello

Vice President, Business Development
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Areas of Expertise

Understanding Customer Experience, Marketing ​Automation, Data Analytics & Measurements, Digital Transformation
Caroline Costello is a 20+ year automotive industry sales and marketing veteran, with 13 years devoted to working and partnering with Commercial Fleet customers.

Caroline is the Vice President, Business Development for Auto Driveaway Systems, LLC, a leading professional vehicle relocation service. She is responsible for developing customer focused strategies and driving growth through 3 brands under the Auto Driveaway umbrella.

Prior to joining Auto Driveaway, Caroline served as the Senior Director, Sales & Marketing Upfit for Utilimaster, a manufacturer of customer vans, truck bodies and cargo van interiors.  She built a team and strategy for creating a superior customer experience via customized marketing, defined client profiles and tailored execution processes.

Prior to Utilimaster, she spent time at Fiat Chrysler Automobiles, Volkswagen Group of America and General Motors, in roles ranging from Sales, Customer Support, Warranty and Distribution.

Caroline has her Bachelor of Arts from University of Michigan.

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
      • Faculty & Leadership
      • Upcoming Classes
      • Curriculum
      • Register Now
    • Going Virtual Certificate >
      • The GV Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • Live Virtual Class Experience
      • Online Experience
      • Register Now
    • Cybersecurity Certificate >
      • Cybersecurity Difference
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Program Faq
      • Register Now
    • Digital Marketing Certificate >
      • Digital Marketing Difference
      • Academic Overview
      • Faculty and Leadership
      • Upcoming Classes
      • Curriculum
      • In Class Experience
      • Online Experience
      • Register Now
  • Contact Us
    • Custom Programs