Digital Marketing Advisory Council Member Profile
Caroline Costello
Vice President, Business Development
|
Areas of Expertise
Understanding Customer Experience, Marketing Automation, Data Analytics & Measurements, Digital Transformation
|
Caroline Costello is a 20+ year automotive industry sales and marketing veteran, with 13 years devoted to working and partnering with Commercial Fleet customers.
Caroline is the Vice President, Business Development for Auto Driveaway Systems, LLC, a leading professional vehicle relocation service. She is responsible for developing customer focused strategies and driving growth through 3 brands under the Auto Driveaway umbrella. Prior to joining Auto Driveaway, Caroline served as the Senior Director, Sales & Marketing Upfit for Utilimaster, a manufacturer of customer vans, truck bodies and cargo van interiors. She built a team and strategy for creating a superior customer experience via customized marketing, defined client profiles and tailored execution processes. Prior to Utilimaster, she spent time at Fiat Chrysler Automobiles, Volkswagen Group of America and General Motors, in roles ranging from Sales, Customer Support, Warranty and Distribution. Caroline has her Bachelor of Arts from University of Michigan.
|
