Digital Marketing Advisory Council Member Profile
Brittany Bailey
Zoetis
Sr. Manager, Pork Customer Marketing |
Areas of Expertise
Strategic Digital Marketing, Content Marketing, Integrated Digital Marketing
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Brittany is currently Sr. Manager Pork Customer Marketing at Zoetis, a global animal health company. In this role, she works closely with sales and technical account teams to gather key customer insights to build account-based marketing strategies and tactics. Prior to joining Zoetis in 2018, Brittany was the Director of Market Insights for the National Pork Board, where she led their transition from traditional marketing tactics to digital marketing. In that role, she worked with pork packer/processors, retailers, foodservice operators and state pork associations to promote pork. She has also worked in the food lab testing industry and for Kemin Industries, a global manufacturer of specialty feed, food, and nutraceutical ingredients.
Brittany has a Bachelor of Arts degrees in Biochemistry, Cell and Molecular Biology (with a minor in Marketing) and a Master of Public Administration (MPA), Healthcare Management from Drake University. During her time at the National Pork Board, she also received a Master of Science degree in Food Safety from Michigan State University. Brittany is a science marketer who is passionate about communicating the science of food and agriculture, in new and digital ways.
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