Digital Marketing Advisory Council Member Profile
Bob Royce
The Understanding Group, LLC
President |
Areas of Expertise
Strategic Digital Marketing, Understanding Customer Experience, DesignThinking, Digital eCommerce, Content Marketing, Data Analytics & Measurements, Digital Transformation, Strategic Social Media
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Bob has been working in digital since he fell in love with the power of desktop publishing in the 1980's. Since then he has spent his career helping companies small and large leverage the power of digital as a medium. Today he runs The Understanding Group, a consultancy that uses information architecture to design good digital experiences for people. From mobile apps to commerce ecosystems, TUG makes the complex clear.
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