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EXECUTIVE PROGRAMS
at The George Washington University School of Business
offered in partnership with the Zschool

Digital Marketing Advisory Council Member Profile


Beth Walter

Stream Companies
VP of Client Strategy

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Areas of Expertise

Strategic Digital Marketing​, Digital eCommerce, Content Marketing, Integrated Digital Marketing, Strategic Social Media
Beth started her career as a media buyer  and planner at Jordan, McGrath Case and Taylor.
In 1991, Beth saw the potential in the Hispanic market and opened up Gatorade’s media buy to include Spanish language  TV and Radio. This made Gatorade one of the first “marquee” brands to advertise in Spanish Language media.
From there Beth moved into the role of New Business Development Director  at  Wells, Rich Greene, an agency known for developing  iconic creative like the  the “plop, plop, fizz, fizz – oh what a relief it is” campaign for Alka Seltzer as well as the “I Love New York” tourism campaign that featured the Big Red Apple. While at Wells, she secured the Heineken account for the agency using the idea of the Red Star that has now become synonymous with the brand.

Beth was recruited  to  Yahoo! at the beginning of the internet revolution.  While there, she pioneered the automotive vertical.   She ran the first digital marketing ad for any automotive Tier 1,2 or 3 advertiser, a run of site banner on Yahoo! for Chevrolet that featured the “Baseball, hot dogs, apple pie and Chevrolet” slogan.  Beth was then transferred to Miami to start the US Hispanic  and Latin American Divisions for Yahoo! in Coral Gables, FL.

After leaving Yahoo!, Beth worked at Univision Communications for 11 years, as the  VP of Research and Digital, helping Univision to update their online platform and  worked to introduce this new platform to large advertisers looking to reach Hispanics online.  Following Univision, Beth has worked at several companies in the automotive digital space, including L2T, AutoLoop and C-4 Analytics.  

Beth is happy to have found a home in Stream Companies as the VP of Client Strategy. 

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712 H Street NE  #1530
Washington, D.C. 20002

Contact:

Kevin Kellbach
Title: Director, CLAI        
Phone: 202-313-7699   
Email: kellbach@gwu.edu  
Webpage: https://business.gwu.edu/kevin-kellbach

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  • Home
  • About Us
    • About GWSB
    • About zSchool
  • Our Programs
    • Design Thinking Certificate >
      • The DT Difference
      • Faculty and Leadership
      • Academic Overview
      • Upcoming Classes
      • Curriculum
      • In-Class Experience
      • Online Experience
    • Customer Experience Certificate >
      • The CX Difference
      • Faculty and Leadership
      • Academic Overview​
      • Upcoming Classes
      • Curriculum
      • In-Classroom Program
      • Online Program
      • Program Faq
      • Register Now
    • Transformative Leadership in Disruptive Times >
      • THE TLDT DIFFERENCE
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    • Going Virtual Certificate >
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      • Digital Marketing Difference
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