An Overview of the Digital Marketing Executive Program Academics at the  George Washington University School of Business

The Digital Marketing certificate program is designed to train and develop professionals to manage Digital Marketing requirements within an organization. The program prepares working professionals to analyze, manage and build Digital Marketing competencies that can protect the organization. It provides participants with the insight and expertise needed to solve real-world Digital Marketing problems, recommends practical and strategic solutions, and to communicate results. Participants gain technical, analytical and communication skills through this project-based interdisciplinary curriculum, which seeks to provide a comprehensive understanding of the new Digital Marketing threats and players.

Who Should Attend​ The Digital Marketing Program?

The Digital Marketing Certificate Program at  George Washington University School of Business is appropriate for high potential employees seeking to move up within their organization, as well as seasoned marketing professionals seeking to increase their understanding of the latest technologies and how to employ these technologies to drive ROI at their firm.

Participant titles may include, but are not limited to:

• ​Brand Manager
• Director of Business Development
• Financial Analyst
• Senior Marketing Manager
• Marketing Director

• ​Marketing Manager
• VP of Marketing
• Director of Operations
• Business Intelligence Manager